Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

Tim Judd has a message to share with all marketers: “Whether you like it or not, your audience...More>>

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...More>>

Those in the home shopping industry have had to start shopping themselves — for a new name. The...More>>

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip,...More>>