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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Indestructable iPhone Protector Toku Breaks Into DRTV   1 Jul, 2012

Toku means shield in Japanese, and the new iPhone case is going head to head with tough...More>>

Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

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Creating Community   1 Jul, 2012

Embracing interactive, customized digital tools, entertainment marketers like Nikon and Hulu are...More>>

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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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Cover Story: The Deal Is in the Mail   1 Jun, 2012

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

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A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

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Response Advisors Forum: Does Social Sell?   1 Jun, 2012

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...More>>

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Home Shopping Trends: Home Shopping Mobilizes In A World of Change   1 Jun, 2012

Home shopping channels have had to navigate a new landscape during the past five years — with...More>>

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2012 Cable Network Directory   1 May, 2012

Information from more than 100 networks.More>>

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Media Buying & Planning Guide: Sales on the Upswing   1 May, 2012

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...More>>





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