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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Cover Story: The Deal Is in the Mail   1 Jun, 2012

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

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A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

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Response Advisors Forum: Does Social Sell?   1 Jun, 2012

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...More>>

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Home Shopping Trends: Home Shopping Mobilizes In A World of Change   1 Jun, 2012

Home shopping channels have had to navigate a new landscape during the past five years — with...More>>

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2012 Cable Network Directory   1 May, 2012

Information from more than 100 networks.More>>

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Media Buying & Planning Guide: Sales on the Upswing   1 May, 2012

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...More>>

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Legal Spotlight: Countering the Counterfeiters   1 May, 2012

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...More>>

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Hardware Market: DR Brings It for Hardware   1 May, 2012

By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are...More>>

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Cover Story: Rise and Shine!   1 May, 2012

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such...More>>

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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>





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