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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

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The E-Retail Revolution   1 Mar, 2015

One of Super Bowl XLIX’s most stimulating commercials last month began with a clip of Katie...More>>

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Moving Housewares    1 Mar, 2015

Well, it happened again — this time in an even more impressive manner. The International...More>>

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Getting Down to Business   1 Mar, 2015

“While e-commerce sales and the number of online businesses continue to increase, Vistaprint is a...More>>

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The Art Of E-Commerce   1 Feb, 2015

Whether it’s a traditional direct response product driving to Web or digital goods advertised on...More>>

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Ensuring Customer Happiness   1 Feb, 2015

When Keith Boswell looks at the digital marketing projects that Perceptint managed in 2014, one of...More>>

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Inside the College Playbook    1 Jan, 2015

Nick Saban was not happy. You’d think the head coach of the University of Alabama’s football...More>>





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