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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article DRMA Spotlight - Cannella: Staying Ahead of the Curve 18 Mar, 2013 “We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>
	Article DRMA Spotlight: Staying Ahead of the Curve 1 Mar, 2013 “We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>
Article Seeing Stars 1 Mar, 2013 Celebrity endorsements are not new to direct response advertising. They’ve been used for years,...More>>
Article Ready, Set, Rollout! 1 Mar, 2013 DRTV producers stayed pretty busy in 2012 and then rode that wave of momentum right into the New...More>>
	Article Hitting Close to Home 1 Mar, 2013 Throughout the history of direct response advertising, the housewares vertical has always been a...More>>
	Article Cover Story: Doing Direct Differently 1 Mar, 2013 “Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>
	Article Radio ... Active 1 Feb, 2013 “Welcome to the new age, to the new age Whoa, whoa, I’m radioactive, radioactive” —...More>>
	Article DRMA Spotlight: Cracking the Code 1 Feb, 2013 Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>
Article Drawing a Better Roadmap 1 Feb, 2013 “The second most important time to use research is when you have a rough cut of your show, and...More>>
Article DR Brings Dynamic Marketing to Health Care 1 Feb, 2013 Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

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