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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Retooling Hardware   1 May, 2015

Hardware giant Briggs & Stratton hit the road this spring, loading up its trailer with nine new...More>>

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Where Marketing’s Always in Fashion   1 May, 2015

“Direct response is branding, but branding isn’t the primary focus of such a campaign,” says...More>>

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DR Hall of Fame Roundtable: Leadership, Innovation — and Recognition   1 Apr, 2015

Response Magazine and its Advisory Board recently announced the inductees for the third class of...More>>

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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

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The E-Retail Revolution   1 Mar, 2015

One of Super Bowl XLIX’s most stimulating commercials last month began with a clip of Katie...More>>

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Moving Housewares    1 Mar, 2015

Well, it happened again — this time in an even more impressive manner. The International...More>>

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Getting Down to Business   1 Mar, 2015

“While e-commerce sales and the number of online businesses continue to increase, Vistaprint is a...More>>

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The Art Of E-Commerce   1 Feb, 2015

Whether it’s a traditional direct response product driving to Web or digital goods advertised on...More>>

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Ensuring Customer Happiness   1 Feb, 2015

When Keith Boswell looks at the digital marketing projects that Perceptint managed in 2014, one of...More>>





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