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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article DRMA Spotlight: A Vast Array of Capabilities 1 May, 2013 It’s been a challenging year for the direct response business, but the team at the Inter/Media...More>>
	Article Media Buying & Planning Guide: Bigger, Faster, Stronger 1 May, 2013 The comeback story of direct response sales post-Great Recession has been a running theme in...More>>
	Article DR Hammers Home Sales 1 May, 2013 Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>
	Article Just the Right Chemistry 1 May, 2013 DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>
Article DRMA Spotlight Monarch: A New Reign 10 Apr, 2013 “We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>
	Article DRMA Spotlight: A New Reign 1 Apr, 2013 “We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>
Article Tracking Digital Response 1 Apr, 2013 YouTube, tablets and Androids — oh my! While the final destination always remains the Emerald...More>>
	Article Pearls of Wisdom 1 Apr, 2013 Response Magazine and its Advisory Board are proud to announce the creation of the Direct Response...More>>
	Article Beauty’s Best Face Forward 1 Apr, 2013 Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....More>>
	Article Energizing Qunol! 1 Apr, 2013 “Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

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