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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Mobilizing the Home Shopping Space    1 Jun, 2014

With people spending more time watching their mobile devices these days, it makes sense for the...More>>

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Animal Pharm   1 Jun, 2014

Of all the existing categories that marketers toil in, perhaps none requires more regulatory...More>>

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Finding the 'Magic'   1 Jun, 2014

“As someone who has been in the business for more than 40 years and been in almost every...More>>

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Media Buying & Planning Guide: Cable Network Directory   1 May, 2014

Cable Network Directory 2014More>>

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Channel Challenges   1 May, 2014

Leading experts in the direct response industry gathered last month at the annual Response Expo in...More>>

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Hardware is Happening   1 May, 2014

Last year’s National Hardware Show saw a 16-percent increase in attendance. And the recent event...More>>

High Pressure, High Flow Article
High Pressure, High Flow   1 May, 2014

“Briggs & Stratton and our retail partners — we appreciate the value direct response can bring...More>>

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DRMA Spotlight: 'Commerce With a Conscience'   1 Apr, 2014

Higher Power Marketing is a Phoenix-based per-inquiry (PI) advertising agency and Direct Response...More>>

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DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>

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DR Hall of Fame Roundtable: The Pioneering Spirit!   1 Apr, 2014

Response Magazine and its Advisory Board will welcome the inductees for the second class of the...More>>





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