ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director, global marketing, at Logan, Utah.-based ICON Health & Fitness, a leader in the fitness market and parent of the new ProForm Tour de France indoor cycling bike. “It’s an effective way to expose...More>>

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi, senior vice president of marketing and Web management at Industry, Calif.-based Newegg Inc., the second-largest online-only retailer in the United States. “It gives you the opportunity to deliver a...More>>

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of Columbus, Ga.-based Masterbuilt Manufacturing Inc., marketers of the successful line of Butterball Turkey Fryers. “In an economy where every business is looking for new, cost effective ways to...More>>

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance (DRMA),” says David Choi, manager of sales and marketing for Libertyville, Ill.-based Hearthware Inc., the winner of the third annual DRMA Marketer of the Year Award. “We are grateful to our retail...More>>

Direct response marketing depends on the platform that you’re talking about,” says Niko Drakoulis, founding chairman and CEO of Akoo Intl. Inc., a global media and technology innovator whose TV network integrates mobile, social and local in 161 pavilions in malls across the country. More>>

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before taking on his current leadership position — something he says helped him grasp the different levels of communication that would be necessary to serve the company’s nearly 18,000 agents and millions...More>>

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper Jameson, senior vice president of student recruitment and career services/chief marketing officer for West Orange, N.J.-based Lincoln Educational Services Corp. “The company has been in business for...More>>

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency successful for 25 years is its tendency to settle for no less than gold — from both clients and itself. A knowledge-ridden focus on the direct response industry and a selective list of clients have...More>>

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,” says Rachel Braun Scherl, president of Semprae Laboratories Inc., marketer of Zestra, a women’s sexual health product that has created much buzz during the past year. “But the reaction that women...More>>

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove Men+Care line extend its success across various direct response mediums.More>>