Information from more than 100 networks.More>>

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives reported optimistically that although long-form sales were slow to recover, the short-form market was back on track. Direct response TV as sales continued to deliver positive results and hope that new...More>>

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV professionals thousands — sometimes millions — in sales (not to mention the headaches), to hell with flattery. Something needs to be fixed.More>>

By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are more commonplace than not in today’s market. But for those looking for that silver lining, it is there. Consumers who have taken it upon themselves to cook, clean and craft on their own to save money...More>>

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such incredible success as a keynote speaker. His energy, enthusiasm and thoughtfulness are on display with every sentence he utters. But, at the same time, the consistency of the concepts he wants to...More>>

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve been part of the game since the beginning, but when you’re the company who’s been around long enough to have snagged the URL www.DRTV.com, you just might have a few more bragging rights on your side.More>>

The Web has long been a hotbed for companies that sell direct to consumers. Using their own corporate websites, landing pages, and other methods, marketers were quick to tap into this budding sales opportunity and use it to augment their TV, print, offline retail, and/or radio efforts. As online...More>>

The fact that consumers are using their mobile phones to access your products and services is already evident. The question, though, lies in how they are using their mobile phones to access your products. And just as the phone is in their hands, the way in which they interact — and their user...More>>

The old idiom “age before beauty” might not pack as much of a punch with today’s generation, whose daughters are developing their fashion senses earlier than ever. It’s not so uncommon to see youngsters trade stuffed animals for styling products and finger-paints for eyeliner before even...More>>

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice president of digital brand strategy for financial services leader Capital One. “We’re at the point where arguably everything in marketing is direct response.”More>>