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Article
En Español: Retailers Clamor for a Growing Critical Mass   1 May, 2012

Hispanics have larger and younger families with a greater amount of their disposable income being...More>>

Article
En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales   1 Feb, 2012

Hispanics will make up more than 50 percent of U.S. population growth from 2009 to 2015. They are...More>>

Article
En Espanol: How to Use Hispanic Direct Response to Achieve a Lift in Retail   1 Dec, 2011

Marketers are facing increasing pressure to see positive results and calculated ROIs for every...More>>

Article
En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...More>>

Article
En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner   1 Apr, 2011

As recent Census data has shown that U.S. Hispanic population growth rates are higher than...More>>

Article
En Espanol: The Big Hurdle: Measuring Online Bilingual Sales   1 Feb, 2011

At a time when direct marketers need to confront increased competition for media inventory and when...More>>

Article
En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...More>>





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