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Article
En Español: Hispanics, Social Media … and Sales   1 Apr, 2014

We know that Hispanics are a large influential group in the United States. It’s proven out in pop...More>>

Article
En Español: U.S. Hispanic Media: What You Really Need to Know   1 Dec, 2013

As an influential and growing segment of the population, the U.S. Hispanic market has become a...More>>

Article
En Español: Accelerating Business Growth Using Hispanic Insights   1 Aug, 2013

As the biggest and fastest growing ethnic population in the U.S., more and more companies are...More>>

Article
En Español: Your U.S. Hispanic Campaign Is Generating More Sales Than You Think   1 Jun, 2013

Most marketers who are measuring the effectiveness of their U.S. Hispanic DR campaigns grossly...More>>

Article
En Español: Incremental Change Produces Big Profits   1 Apr, 2013

If you were to ask most practitioners of direct marketing how they achieve significant improvements...More>>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...More>>

Article
En Español: Dubbing Jeopardy?   1 Dec, 2012

For sure, the simplest, fastest and cheapest way to test a U.S. Hispanic campaign is to dub your...More>>

Article
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?    1 Sep, 2012

There are more than 33 million U.S. Hispanics online. With the proliferation of sales in...More>>

Article
En Español: Retailers Clamor for a Growing Critical Mass   1 May, 2012

Hispanics have larger and younger families with a greater amount of their disposable income being...More>>

Article
En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales   1 Feb, 2012

Hispanics will make up more than 50 percent of U.S. population growth from 2009 to 2015. They are...More>>





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