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En Español: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI   1 Mar, 2015

Most marketers looking to tap into the U.S. Hispanic market have already taken note of its size —...More>>

Article
En Espanol: Hispanic Consumer Pool and Buying Power Boosted by Obama’s Executive Actions   1 Feb, 2015

In late November 2014, President Barack Obama announced a series of executive orders to reform the...More>>

Article
En Español: Understanding the Evolving Hispanic Media Landscape   1 Nov, 2014

You are likely reaching Hispanics in your current marketing efforts. The majority of U.S. Hispanics...More>>

Article
En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer   1 Sep, 2014

Reinforcing the overwhelming evidence that speaks to the massive size, growth and influence of the...More>>

Article
En Español: Hispanics, Social Media … and Sales   1 Apr, 2014

We know that Hispanics are a large influential group in the United States. It’s proven out in pop...More>>

Article
En Español: U.S. Hispanic Media: What You Really Need to Know   1 Dec, 2013

As an influential and growing segment of the population, the U.S. Hispanic market has become a...More>>

Article
En Español: Accelerating Business Growth Using Hispanic Insights   1 Aug, 2013

As the biggest and fastest growing ethnic population in the U.S., more and more companies are...More>>

Article
En Español: Your U.S. Hispanic Campaign Is Generating More Sales Than You Think   1 Jun, 2013

Most marketers who are measuring the effectiveness of their U.S. Hispanic DR campaigns grossly...More>>

Article
En Español: Incremental Change Produces Big Profits   1 Apr, 2013

If you were to ask most practitioners of direct marketing how they achieve significant improvements...More>>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...More>>





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