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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor’s Note: Social Media Growth Outstrips Measurability … But for How Long?   1 Nov, 2010

As we head into the twilight of 2010, social media marketing continues to be an exploding new...More>>

Editor's Note: Marketer of the Year Honor Becomes the Industry Standard   18 Oct, 2010

So began the promotional push in May for the crowning of the second annual Direct Response...More>>

Editor’s Note: Planning Ahead? The 3 Places You Need to Be — Now and Tomorrow   17 Sep, 2010

Many would-be sages over the years have opined on “the future of direct response marketing.”...More>>

Editor's Note: Great Customer Service Helps Heal Many Fractures   16 Aug, 2010

Any writer with a keyboard or pen can come up with a million and one paeans to the meaning of good...More>>

Editor’s Note: Turning the Talking Heads Around on Direct Response   10 Jul, 2010

During the course of a week in mid-June, I was lucky enough to appear as a guest on a series of...More>>

Run Your Business With Your Head or Your Heart? Why Not Both?   10 Jun, 2010

The battle between heart and head can be a brutal tussle sometimes. And, at others, it’s clear...More>>

Response Expo Brings the Pages of Response to Life   7 May, 2010

With the expansion of the Response brand during the past half-decade (including the addition of...More>>

Editors Note: New Products Help Drive DR and the Economy as a Whole   5 Apr, 2010

Last month in Chicago, I had the privilege of once again moderating an Inventors Revue panel at the...More>>

Editors Note: ‘And in Our World of Plenty, We Can Spread a Smile of Joy …’   4 Mar, 2010

“Music is something I must do, business is something I need to do, and Africa is something I have...More>>

Editor's Note: Love Is in the Air ... Don’t Forget to Spend Some Cash to Express It!   29 Jan, 2010

Ah, February ... the month of love. Sweet thoughts and quotes, like the one from Milne above, tend...More>>

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