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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.


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Editor's Note: 'Unity in the Community' Is More Than a Slogan   1 Aug, 2011

This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the...More>>

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Editor’s Note: Local Is Global; Global Is Local   1 Jul, 2011

In this age of immediate global communication, it’s easy to forget that most consumerism remains...More>>

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Editor’s Note: Technological Tools Can Put an End to DR’s Summertime Blues   1 Jun, 2011

Ah, summer: Cookouts on the patio; relaxed afternoons at the beach; and weeklong vacations in the...More>>

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Editor's Note: Retail? Mobile? Social? The Concepts Come to Life at Response Expo   1 May, 2011

From the first moments of the opening Keynote Address from Earvin “Magic” Johnson, through the...More>>

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Editor's Note: Memo: Social Media Works on Many Levels   1 Apr, 2011

As I sat stranded for 90 minutes on the tarmac at Los Angeles International Airport in seat 11A of...More>>

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Editor’s Note: A Decade Later, Many Changes but Some Things Remain the Same   1 Mar, 2011

When I joined Response 10 years ago this month, one of the things I immediately found out from my...More>>

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Editor’s Note: Investment Community Leads the Latest Upsurge in Social Media Buzz   1 Feb, 2011

Are you still questioning the value of social media marketing? If so, either you haven’t been...More>>

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Editor's Note: A Deep Breath, a Glance Back and a (Mobile) Push Forward   1 Jan, 2011

January is a time to exhale, a time to start fresh, a time for a final look back before forging...More>>

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Editor’s Note: Giving Should Not Be Merely a Seasonal Act   1 Dec, 2010

Each holiday season, out thoughts tend to turn to what we are most thankful for: friends, family,...More>>

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Editor’s Note: Social Media Growth Outstrips Measurability … But for How Long?   1 Nov, 2010

As we head into the twilight of 2010, social media marketing continues to be an exploding new...More>>





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