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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.


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Editor's Note: Memo: Social Media Works on Many Levels   1 Apr, 2011

As I sat stranded for 90 minutes on the tarmac at Los Angeles International Airport in seat 11A of...More>>

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Editor’s Note: A Decade Later, Many Changes but Some Things Remain the Same   1 Mar, 2011

When I joined Response 10 years ago this month, one of the things I immediately found out from my...More>>

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Editor’s Note: Investment Community Leads the Latest Upsurge in Social Media Buzz   1 Feb, 2011

Are you still questioning the value of social media marketing? If so, either you haven’t been...More>>

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Editor's Note: A Deep Breath, a Glance Back and a (Mobile) Push Forward   1 Jan, 2011

January is a time to exhale, a time to start fresh, a time for a final look back before forging...More>>

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Editor’s Note: Giving Should Not Be Merely a Seasonal Act   1 Dec, 2010

Each holiday season, out thoughts tend to turn to what we are most thankful for: friends, family,...More>>

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Editor’s Note: Social Media Growth Outstrips Measurability … But for How Long?   1 Nov, 2010

As we head into the twilight of 2010, social media marketing continues to be an exploding new...More>>

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Editor's Note: Marketer of the Year Honor Becomes the Industry Standard   18 Oct, 2010

So began the promotional push in May for the crowning of the second annual Direct Response...More>>

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Editor’s Note: Planning Ahead? The 3 Places You Need to Be — Now and Tomorrow   17 Sep, 2010

Many would-be sages over the years have opined on “the future of direct response marketing.”...More>>

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Editor's Note: Great Customer Service Helps Heal Many Fractures   16 Aug, 2010

Any writer with a keyboard or pen can come up with a million and one paeans to the meaning of good...More>>

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Editor’s Note: Turning the Talking Heads Around on Direct Response   10 Jul, 2010

During the course of a week in mid-June, I was lucky enough to appear as a guest on a series of...More>>





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