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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor’s Note: The FTC Leans Hard on the DR Business … Again   1 Oct, 2012

The recent spate of Federal Trade Commission (FTC) announcements against DR marketers is the...More>>

Editor's Note: A Commitment to Marketers and Service Providers Drives Our Business   1 Sep, 2012

This month, Response and the Direct Response Marketing Alliance (DRMA) will honor the top nominees...More>>

Editor's Note: Controversy Over NBC Olympics Coverage Gives Marketers a Golden Message   1 Aug, 2012

During the first few days of the London Summer Olympics late last month, controversy raged on...More>>

Editor's Note: From Bloodlines to the Bottom Line   1 Jul, 2012

Our feature story this month on multi-generational families in the direct response business started...More>>

Editor’s Note: While Some Remain Down in the Mouth, Most DR Indicators Are Up   1 Jun, 2012

For much of the past three-and-a-half years, the direct response marketing industry has been...More>>

Editor’s Note: All Aboard? Setting Sail at Response Expo 2012   1 May, 2012

As someone who has been part of the event since the first day we began considering the idea in our...More>>

Editor’s Note: Response Goes to Washington   1 Apr, 2012

"Did you know that the Federal Trade Commission (FTC) has entered into $1 billion worth of...More>>

Housewares Market Continues to Be a DR Hot Spot   1 Mar, 2012

In my 11 years at Response, there has never been a doubt as to the importance of the housewares...More>>

Editor’s Note: The DRMA at 5: A Milestone Due to Your Hard Work and Support   1 Feb, 2012

It’s hard to believe that it’s been five years since Response Publisher John Yarrington and I...More>>

Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers   1 Jan, 2012

As we kick off 2012, you will notice a few different additions to the pages of Response, each...More>>

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