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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Article Editor’s Note: In Less Than 2 Decades, DR Rises to the Top of the Marketing World 1 Sep, 2011 Next month marks the first issue of Response’s 20th year in publication. Having been here for...More>>
Article Editor's Note: 'Unity in the Community' Is More Than a Slogan 1 Aug, 2011 This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the...More>>
Article Editor’s Note: Local Is Global; Global Is Local 1 Jul, 2011 In this age of immediate global communication, it’s easy to forget that most consumerism remains...More>>
Article Editor’s Note: Technological Tools Can Put an End to DR’s Summertime Blues 1 Jun, 2011 Ah, summer: Cookouts on the patio; relaxed afternoons at the beach; and weeklong vacations in the...More>>
	Article Editor's Note: Retail? Mobile? Social? The Concepts Come to Life at Response Expo 1 May, 2011 From the first moments of the opening Keynote Address from Earvin “Magic” Johnson, through the...More>>
	Article Editor's Note: Memo: Social Media Works on Many Levels 1 Apr, 2011 As I sat stranded for 90 minutes on the tarmac at Los Angeles International Airport in seat 11A of...More>>
Article Editor’s Note: A Decade Later, Many Changes but Some Things Remain the Same 1 Mar, 2011 When I joined Response 10 years ago this month, one of the things I immediately found out from my...More>>
Article Editor’s Note: Investment Community Leads the Latest Upsurge in Social Media Buzz 1 Feb, 2011 Are you still questioning the value of social media marketing? If so, either you haven’t been...More>>
Article Editor's Note: A Deep Breath, a Glance Back and a (Mobile) Push Forward 1 Jan, 2011 January is a time to exhale, a time to start fresh, a time for a final look back before forging...More>>
Article Editor’s Note: Giving Should Not Be Merely a Seasonal Act 1 Dec, 2010 Each holiday season, out thoughts tend to turn to what we are most thankful for: friends, family,...More>>

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