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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.


Article
Editor’s Note: Welcome the Inaugural Inductees to the DR Hall of Fame!   1 Feb, 2013

As we begin to bear down on Response Expo, which is slated for April 2-4 at the Hilton San Diego...More>>

Article
Editor’s Note: Making Resolutions That Stick   1 Jan, 2013

Many people say that New Year’s resolutions often end up on the trash heap of good intentions by...More>>

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Editor’s Note: Giving Thanks … and Slowing Down Greed   1 Dec, 2012

My favorite of all holiday tunes, Nat King Cole’s version of “The Christmas Song” — perhaps...More>>

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Editor’s Note: A November Surprise? 2Q DR Media Results Bode Well for Future   1 Nov, 2012

What feels like the longest — and is certainly most expensive — presidential campaign in...More>>

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Editor’s Note: The FTC Leans Hard on the DR Business … Again   1 Oct, 2012

The recent spate of Federal Trade Commission (FTC) announcements against DR marketers is the...More>>

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Editor's Note: A Commitment to Marketers and Service Providers Drives Our Business   1 Sep, 2012

This month, Response and the Direct Response Marketing Alliance (DRMA) will honor the top nominees...More>>

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Editor's Note: Controversy Over NBC Olympics Coverage Gives Marketers a Golden Message   1 Aug, 2012

During the first few days of the London Summer Olympics late last month, controversy raged on...More>>

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Editor's Note: From Bloodlines to the Bottom Line   1 Jul, 2012

Our feature story this month on multi-generational families in the direct response business started...More>>

Article
Editor’s Note: While Some Remain Down in the Mouth, Most DR Indicators Are Up   1 Jun, 2012

For much of the past three-and-a-half years, the direct response marketing industry has been...More>>

Article
Editor’s Note: All Aboard? Setting Sail at Response Expo 2012   1 May, 2012

As someone who has been part of the event since the first day we began considering the idea in our...More>>





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