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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.

Editor’s Note: Renker’s Message Resonates, Whether It’s 2001 or 2014   1 Sep, 2014

When I took over the editorial helm of Response in March 2001, I had a lot more (and darker) hair,...More>>

Editor's Note: Reach + Responsiveness Will Make TV and Mobile a Dynamic Duo   1 Aug, 2014

Early in July, analysts from eMarketer predicted that overall ad spending in the U.S. would rise...More>>

Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid   1 Jul, 2014

As consumers continue to drive the direct and digital marketing economy, making purchases in almost...More>>

Editor's Note: Consumers Drag Marketers Into Mobile Future   1 Jun, 2014

Late last year, I decided to upgrade from a 30-game plan to full season tickets in 2014 for the Los...More>>

Editor’s Note: Feeling the ‘Vibe’ at Response Expo   1 May, 2014

On Friday, May 2, I was sitting poolside at the Hilton San Diego Bayfront, taking an afternoon off...More>>

Editor's Note: Trudeau Story Points the Finger at ‘Self-Regulation’ … Again   1 Apr, 2014

If there’s one thing that separates former “As Seen on TV” pitchman and marketer Kevin...More>>

Editor's Note: Housewares Finds Plenty of Green Using Direct Concepts   1 Mar, 2014

On March 17, Response and the Direct Response Marketing Alliance (DRMA) will host a networking...More>>

Editor's Note: Healthcare Marketers Point the Way to Marketing’s Future   1 Feb, 2014

Perhaps no industry is undergoing more change than the healthcare space. From medical providers to...More>>

Editor's Note: A Fresh Start   1 Jan, 2014

This January issue marks the beginning of Response’s 23rd year in publication (and the beginning...More>>

Editor's Note: DR Marketers Must Choose the Future   1 Dec, 2013

In recent days, I’ve been immersed in coverage of the 50th anniversary of the tragic...More>>

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