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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.


Article
Editor's Note: DR Marketers Must Choose the Future   1 Dec, 2013

In recent days, I’ve been immersed in coverage of the 50th anniversary of the tragic...More>>

Article
Editor's Note: Media Malaise Presents Big Challenges   1 Nov, 2013

Was it really just a year ago in this very space that I wrote this? “Kantar Media’s 2Q 2012...More>>

Article
Editor’s Note: The DR-to-Retail Model Reaches New Heights   1 Oct, 2013

Though most headlines in the TV advertising space in recent months seem focused on a flailing...More>>

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Editor’s Note: All Polls Are Not Created Equal!   1 Sep, 2013

On September 25, Response and the Direct Response Marketing Alliance (DRMA) will honor the top 13...More>>

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Editor’s Note: Financial Services Marketers Lead the Way Into New Era   1 Aug, 2013

For years now, Response has been covering the world of financial services marketing. Such major...More>>

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Editor's Note: Regaining Control in a Consumer-Driven Marketing World   1 Jul, 2013

Last month, I attended a new marketing event in New York City called Integrated Marketing Week...More>>

Article
Editor’s Note: Pharma/Supplement Marketers Provide Incredible Response Solutions   1 Jun, 2013

Perhaps, dear reader, you’ve noticed that June marks the third consecutive month that Response...More>>

Article
Editor’s Note: Can 2013 Carry 2012’s Media Billings Momentum Forward?   1 May, 2013

Six months ago in this space, I mused about surprising results in second-quarter 2012 DRTV media...More>>

Article
Editor’s Note: Who’s In? At Response Expo 2013, Anyone and Everyone    1 Apr, 2013

When we began envisioning Response Expo in our Southern California offices about seven years ago,...More>>

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Editor’s Note: Next Month’s Response Expo Will Be Your Best Biz Travel Investment of 2013   1 Mar, 2013

Now that we’ve hit March, like many of you road warriors out there, I have finally started...More>>





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