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Editor's Note

Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.


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Editor’s Note: Financial Services Marketers Lead the Way Into New Era   1 Aug, 2013

For years now, Response has been covering the world of financial services marketing. Such major...More>>

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Editor's Note: Regaining Control in a Consumer-Driven Marketing World   1 Jul, 2013

Last month, I attended a new marketing event in New York City called Integrated Marketing Week...More>>

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Editor’s Note: Pharma/Supplement Marketers Provide Incredible Response Solutions   1 Jun, 2013

Perhaps, dear reader, you’ve noticed that June marks the third consecutive month that Response...More>>

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Editor’s Note: Can 2013 Carry 2012’s Media Billings Momentum Forward?   1 May, 2013

Six months ago in this space, I mused about surprising results in second-quarter 2012 DRTV media...More>>

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Editor’s Note: Who’s In? At Response Expo 2013, Anyone and Everyone    1 Apr, 2013

When we began envisioning Response Expo in our Southern California offices about seven years ago,...More>>

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Editor’s Note: Next Month’s Response Expo Will Be Your Best Biz Travel Investment of 2013   1 Mar, 2013

Now that we’ve hit March, like many of you road warriors out there, I have finally started...More>>

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Editor’s Note: Welcome the Inaugural Inductees to the DR Hall of Fame!   1 Feb, 2013

As we begin to bear down on Response Expo, which is slated for April 2-4 at the Hilton San Diego...More>>

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Editor’s Note: Making Resolutions That Stick   1 Jan, 2013

Many people say that New Year’s resolutions often end up on the trash heap of good intentions by...More>>

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Editor’s Note: Giving Thanks … and Slowing Down Greed   1 Dec, 2012

My favorite of all holiday tunes, Nat King Cole’s version of “The Christmas Song” — perhaps...More>>

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Editor’s Note: A November Surprise? 2Q DR Media Results Bode Well for Future   1 Nov, 2012

What feels like the longest — and is certainly most expensive — presidential campaign in...More>>





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