Response's Editor-in-Chief takes on key topics, discusses hot button issues and highlights upcoming concepts to look out for from the Response Group.
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Editor’s Note: All Aboard? Setting Sail at Response Expo 2012 1 May, 2012
As someone who has been part of the event since the first day we began considering the idea in our home office, it’s hard to believe that the sixth annual Response Expo is upon us. It seems just a few months ago, we were happily closing out the first event in 2007 aboard the U.S.S. Midway...More>>
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Editor’s Note: Response Goes to Washington 1 Apr, 2012
"Did you know that the Federal Trade Commission (FTC) has entered into $1 billion worth of settlements with marketers misusing negative options in the past year alone?”More>>
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Housewares Market Continues to Be a DR Hot Spot 1 Mar, 2012
In my 11 years at Response, there has never been a doubt as to the importance of the housewares vertical for direct response marketers. Nearly every facet of housewares — from cleaning products to repair products to furniture items to cooking products — has been represented by a hit DR product...More>>
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Editor’s Note: The DRMA at 5: A Milestone Due to Your Hard Work and Support 1 Feb, 2012
It’s hard to believe that it’s been five years since
Response Publisher John Yarrington and I co-founded the Direct Response Marketing Alliance (DRMA), a group of professional marketers that facilitates business opportunities for those in DR through networking, education, branding and exposure.More>>
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Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers 1 Jan, 2012
As we kick off 2012, you will notice a few different additions to the pages of Response, each designed to give you more of the best information while also making your experience with Response and our website (responsemagazine.com) more interactive.More>>
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Editor’s Note: Ready, Set, Go… The Response Team Is Ready for 2012 1 Dec, 2011
Editor’s Note: Ready, Set, Go… The Response Team Is Ready for 2012More>>
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Editor’s Note: 30 Days of Thanks in a Single Page 1 Nov, 2011
As the calendar flipped to November, I noted a number of people on Facebook taking part in something called 30 Days of Thanks (www.30daysofthanks.com), which urges people to celebrate the Thanksgiving holiday by giving conscious thanks onceMore>>
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Editor’s Note: Jobs' Creativity Paves the Way for Forward-Thinking Marketers 1 Oct, 2011
Upon landing at Los Angeles International Airport on Wednesday afternoon, Oct. 5 — returning from the annual Direct Marketing Association (DMA) event in Boston — I did what I always do at touchdown: I turned on my iPhone to check E-mail. Within moments, it had become clear that the person most...More>>
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Editor’s Note: In Less Than 2 Decades, DR Rises to the Top of the Marketing World 1 Sep, 2011
Next month marks the first issue of Response’s 20th year in publication. Having been here for more than half of those issues (I thought turning 40 was a sign of aging?!), it’s been a pleasure to take an active role in the changes that have made direct response one of the most-relied upon...More>>
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Editor's Note: 'Unity in the Community' Is More Than a Slogan 1 Aug, 2011
This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the nominees for the 2011 DRMA Marketer of the Year Award. This third annual award recognizes — via an industry-wide vote — the best marketing company in the direct response business and will be...More>>
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