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Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers 1 Jan, 2012
As we kick off 2012, you will notice a few different additions to the pages of Response, each designed to give you more of the best information while also making your experience with Response and our website (responsemagazine.com) more interactive.More>>
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Editor’s Note: Ready, Set, Go… The Response Team Is Ready for 2012 1 Dec, 2011
Editor’s Note: Ready, Set, Go… The Response Team Is Ready for 2012More>>
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Editor’s Note: 30 Days of Thanks in a Single Page 1 Nov, 2011
As the calendar flipped to November, I noted a number of people on Facebook taking part in something called 30 Days of Thanks (www.30daysofthanks.com), which urges people to celebrate the Thanksgiving holiday by giving conscious thanks onceMore>>
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Editor’s Note: Jobs' Creativity Paves the Way for Forward-Thinking Marketers 1 Oct, 2011
Upon landing at Los Angeles International Airport on Wednesday afternoon, Oct. 5 — returning from the annual Direct Marketing Association (DMA) event in Boston — I did what I always do at touchdown: I turned on my iPhone to check E-mail. Within moments, it had become clear that the person most...More>>
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Editor’s Note: In Less Than 2 Decades, DR Rises to the Top of the Marketing World 1 Sep, 2011
Next month marks the first issue of Response’s 20th year in publication. Having been here for more than half of those issues (I thought turning 40 was a sign of aging?!), it’s been a pleasure to take an active role in the changes that have made direct response one of the most-relied upon...More>>
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Editor's Note: 'Unity in the Community' Is More Than a Slogan 1 Aug, 2011
This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the nominees for the 2011 DRMA Marketer of the Year Award. This third annual award recognizes — via an industry-wide vote — the best marketing company in the direct response business and will be...More>>
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Editor’s Note: Local Is Global; Global Is Local 1 Jul, 2011
In this age of immediate global communication, it’s easy to forget that most consumerism remains — essentially — local. Sure, you can now do things like using Amazon’s Price Check app to see if there is a better deal on almost any product in any retail store somewhere online (and then order...More>>
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Editor’s Note: Technological Tools Can Put an End to DR’s Summertime Blues 1 Jun, 2011
Ah, summer: Cookouts on the patio; relaxed afternoons at the beach; and weeklong vacations in the sun.
Oh, summer: Consumers away from their televisions; response rates falling; and marketers hoping that deep discounting of products online and at retail help make a minor dent in slow sales.More>>
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Editor's Note: Retail? Mobile? Social? The Concepts Come to Life at Response Expo 1 May, 2011
From the first moments of the opening Keynote Address from Earvin “Magic” Johnson, through the final moments of the Closing Night Party at PETCO Park, the Response team hopes you not only enjoy yourselves at the Expo, but also leave with new ideas, new clients and a new vision for your business.More>>
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Editor's Note: Memo: Social Media Works on Many Levels 1 Apr, 2011
As I sat stranded for 90 minutes on the tarmac at Los Angeles International Airport in seat 11A of a flight that had landed from Phoenix — waiting, the first officer kept announcing, for our gate to "clear" — I experienced just what it means to be part of a trending topic on Twitter.More>>
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