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No Splitting Hairs   1 Feb, 2012

“Yes, you can build the premier medical services provider in its category with direct...More>>

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DRMA Spotlight: More Than Just a Pretty Number   1 Feb, 2012

Age may just be a number, but the right number could add ages to your company’s success — and...More>>

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DRMA News - February 2012   1 Feb, 2012

DRMA News - February 2012More>>

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DR Packs a Punch   1 Jan, 2012

The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

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DRMA Spotlight: Community Matters   1 Jan, 2012

Swipe and its vice president of business development, Curtis Kleinman, took the Direct Response...More>>

Toying with Tablets Article
Consumer Electronics Market: Toying With Tablets   1 Dec, 2011

Consumer Electronics Market: Toying With TabletsMore>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

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Marketing Goes Mobile   1 Nov, 2011

As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>

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In the Driver’s Seat   1 Oct, 2011

Consumers are taking the wheel across all verticals when it comes to making purchases, and the...More>>





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