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Article Marketing Goes Mobile 1 Nov, 2011 As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>
	Article In the Driver’s Seat 1 Oct, 2011 Consumers are taking the wheel across all verticals when it comes to making purchases, and the...More>>
	Article Marketer of the Year: Hearthware Cooks Up a Big Victory 1 Oct, 2011 Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>
General Info DRMA Spotlight Litle & Co. 19 Sep, 2011 DRMA Spotlight Litle & Co.More>>
Article Financial Services Market: DR 'Insures' Success 1 Aug, 2011 When it comes to financial services, trust has always been key to successful marketing, and in the...More>>
Article Support Services: The Support Report 1 Aug, 2011 Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...More>>
	Article State Farm's DR Driver 1 Aug, 2011 Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>
	Article Direct Response Goes Hollywood 1 Jul, 2011 As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>
	Article Sharing Screens 1 Jul, 2011 With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>
	Article Pharmaceutical Market: An App a Day Keeps the Doctor Away 1 Jun, 2011 Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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