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DRMA Spotlight: A New Reign   1 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

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Beauty’s Best Face Forward   1 Apr, 2013

Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....More>>

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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

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DRMA Spotlight: Staying Ahead of the Curve   1 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

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Hitting Close to Home   1 Mar, 2013

Throughout the history of direct response advertising, the housewares vertical has always been a...More>>

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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

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DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

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Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013

With solid results during the first three quarters of 2012, the direct response television media...More>>

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DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>





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