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Web Exclusives
Article
The Evolution of Radio   1 Feb, 2012

Traditional radio sees its share of change, with new Internet and satellite options that let...More>>

Article
Scanning Saves   1 Feb, 2012

For the health care industry, technology can be a double-edged sword. While the ever-growing number...More>>

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No Splitting Hairs   1 Feb, 2012

Yes, you can build the premier medical services provider in its category with direct response,”...More>>

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DRMA Spotlight: More Than Just a Pretty Number   1 Feb, 2012

Age may just be a number, but the right number could add ages to your company’s success — and...More>>

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DRMA News - February 2012   1 Feb, 2012

DRMA News - February 2012More>>

Article
DR Packs a Punch   1 Jan, 2012

The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

Article
DRMA Spotlight: Community Matters   1 Jan, 2012

Swipe and its vice president of business development, Curtis Kleinman, took the Direct Response...More>>

Toying with Tablets Article
Consumer Electronics Market: Toying With Tablets   1 Dec, 2011

Consumer Electronics Market: Toying With TabletsMore>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>





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