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Web Exclusives
InterMedia Article
DRMA Spotlight: A Vast Array of Capabilities   1 May, 2013

It’s been a challenging year for the direct response business, but the team at the Inter/Media...More>>

DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>

Article
DRMA Spotlight Monarch: A New Reign   10 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

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DRMA Spotlight: A New Reign   1 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

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Beauty’s Best Face Forward   1 Apr, 2013

Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....More>>

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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

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DRMA Spotlight: Staying Ahead of the Curve   1 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

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Hitting Close to Home   1 Mar, 2013

Throughout the history of direct response advertising, the housewares vertical has always been a...More>>

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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

Article
DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>





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