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Web Exclusives
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DRMA News - April 2012   1 Apr, 2012

DRMA News - April 2012More>>

Article
Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

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DRMA Spotlights Thane International: The Reign of Thane   1 Mar, 2012

As one of the largest direct response companies in the world, Thane boasts a unique business model...More>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

Home and Housewares Show in Chicago Article
Housewares' Claim to Fame   1 Mar, 2012

Any old butter knife is just one among a million kitchen appliances but a butter knife wielded by,...More>>

Brian Kirkendall and Hoover Article
Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

Article
Repair Rather Than Replace   1 Mar, 2012

Since the onset of the Great Recession in 2008, DR agencies have been faced with one tough question...More>>

Article
Housewares Market Continues to Be a DR Hot Spot   1 Mar, 2012

In my 11 years at Response, there has never been a doubt as to the importance of the housewares...More>>

DRMA Spotlight: Dial 800 Article
DRMA Spotlights Dial 800: More Than Just a Pretty Number   21 Feb, 2012

DRMA Spotlights Dial 800: More Than Just a Pretty Number Dial800 does a number on its...More>>





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