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Holiday Buzz   1 Dec, 2013

From home entertainment to home improvement, the latest consumer electronics creating buzz this...More>>

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DRMA Spotlight: Staying a Step Ahead   1 Nov, 2013

In May, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on the InterMedia Group...More>>

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The Travel Market Thrives   1 Nov, 2013

With airplanes often overbooked (or at least really cramped and crowded), hotel rooms fetching...More>>

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For eDiets, Mobile and Social Are No Fad   1 Nov, 2013

“The direct response industry — or at least those that started out in TV — has been very slow...More>>

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Driven To Sell   1 Oct, 2013

On a typical sunny Saturday in San Jose, Calif., something atypical is happening at the Courtesy...More>>

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DRMA Spotlight: ‘Believers in Video’   1 Oct, 2013

In March, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Cannella Response...More>>

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WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   1 Sep, 2013

We are seeing a recent trend toward more marketers searching for climate-controlled storage space....More>>

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I.Predictus Takes the Gamble Out of Media   1 Sep, 2013

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...More>>

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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   1 Sep, 2013

As 2013 heads into the final stretch, the direct response marketing is relying on its knack for...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>





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