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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

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Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

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Re-Charging Consumer Electronics   1 Dec, 2008

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>

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DR's Getaway   1 Nov, 2008

Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>

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A New Shine for Eagle One   1 Oct, 2008

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>

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A Joint Account   1 Sep, 2008

The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>

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Hyundai's Super Mobile Sunday   1 Sep, 2008

The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>

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The Added Value of Rewards   1 Aug, 2008

When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>

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J.G. Wentworth's Direct Response Aria   1 Aug, 2008

"I think there's a new genre of advertising - direct branding - that companies like ours are...More>>





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