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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Renewing Trust in the Dollar   1 Aug, 2009

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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The New Face of Beauty   1 Apr, 2009

The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>

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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Hanging Around the Home   1 Mar, 2009

The country is in a recession and all households are cutting back on travel and entertainment...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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Scoring Big With DR   1 Jan, 2009

If you were watching Auburn University face the University of Alabama in the schools' annual...More>>





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