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Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>

An Industry-Wide Makeover Article
Beauty & Personal Care market - An Industry-Wide Makeover   9 Apr, 2010

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...More>>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...More>>

Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens Article
Opening the Curtains to DR   4 Mar, 2010

"We thought that we could tell a story without spotlighting item and price and asking customers to...More>>

Article
Here’s To Your Health   4 Feb, 2010

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. Article
Slam Dunk!   4 Feb, 2010

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR....More>>

Article
Winning in DR's Fittest Market   15 Jan, 2010

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>

Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>

Cliff Chenfeld and Craig Balsam Article
Riding a Straight Edge of Success   10 Dec, 2009

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking...More>>





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