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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

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DR Marketing Takes Flight   1 Nov, 2010

Whether due to language barriers, social differences or travel inexperience, it can be too easy for...More>>

Lead The Charge Article
Lead The Charge    1 Nov, 2010

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>

Driving Success Digitally Article
Driving Success Digitally   18 Oct, 2010

Auto marketing is no longer limited to catchy TV spots or print ads, but now includes the need to...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

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Heading Up the DR Fan Club   16 Sep, 2010

More and more companies are heading down the direct response avenue. It makes so much sense,...More>>

Breaking Through to Boomerang Consumers Article
Breaking Through to Boomerang Consumers   16 Aug, 2010

The ages of 22 to 29 years old are often a time of first cars, homes, marriages and children —...More>>





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