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Web Exclusives

	Article Buy.com Grows Up in a Hurry 1 Mar, 2009 Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>
Article Scoring Big With DR 1 Jan, 2009 If you were watching Auburn University face the University of Alabama in the schools' annual...More>>
	Article InterContinental Makes Customers a Priority - Worldwide 1 Jan, 2009 "The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>
Article Small Business Owners Get Intimate With Visa's New Network 1 Dec, 2008 When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>
Article Re-Charging Consumer Electronics 1 Dec, 2008 The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>
Article DR's Getaway 1 Nov, 2008 Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>
	Article Tree.com Climbs to New Heights 1 Nov, 2008 When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>
	Article A New Shine for Eagle One 1 Oct, 2008 "With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>
Article A Joint Account 1 Sep, 2008 The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>
	Article Hyundai's Super Mobile Sunday 1 Sep, 2008 The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>

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