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Web Exclusives

	Article Energizing Qunol! 1 Apr, 2013 “Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>
	Article DRMA Spotlight: Staying Ahead of the Curve 1 Mar, 2013 “We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>
	Article Hitting Close to Home 1 Mar, 2013 Throughout the history of direct response advertising, the housewares vertical has always been a...More>>
	Article Cover Story: Doing Direct Differently 1 Mar, 2013 “Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>
Article DR Brings Dynamic Marketing to Health Care 1 Feb, 2013 Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>
Article Response Advisors Forum: The Future’s So Bright? 1 Jan, 2013 With solid results during the first three quarters of 2012, the direct response television media...More>>
	Article DR Marketers Can Take a Page From the Sports Playbook 1 Jan, 2013 It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>
	Article Hitting a Marketing High Note 1 Jan, 2013 “We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>
Article CE Sells CE 1 Dec, 2012 In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...More>>
	Article Looking Beautiful, Feeling Beautiful 1 Dec, 2012 “Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

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