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Hardware Market: DR Brings It for Hardware 1 May, 2012
By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are more commonplace than not in today’s market. But for those looking for that silver lining, it is there. Consumers who have taken it upon themselves to cook, clean and craft on their own to save money...More>>
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DRMA News - May 2012 1 May, 2012
DRMA News - May 2012More>>
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But Wait There's More! 1 May, 2012
But Wait There's More! - May 2012 Issue of Response MagazineMore>>
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DRMA Spotlight: Cannella Goes a Long Way Toward DR Success 1 Apr, 2012
A lot of big names in the direct response industry like to boast they’ve been part of the game since the beginning, but when you’re the company who’s been around long enough to have snagged the URL www.DRTV.com, you just might have a few more bragging rights on your side.More>>
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DRMA News - April 2012 1 Apr, 2012
DRMA News - April 2012More>>
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Article
Beauty Before Age 1 Apr, 2012
The old idiom “age before beauty” might not pack as much of a punch with today’s generation, whose daughters are developing their fashion senses earlier than ever. It’s not so uncommon to see youngsters trade stuffed animals for styling products and finger-paints for eyeliner before even...More>>
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Building Social Capital 1 Apr, 2012
"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice president of digital brand strategy for financial services leader Capital One. “We’re at the point where arguably everything in marketing is direct response.”More>>
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DRMA Spotlights Thane International: The Reign of Thane 1 Mar, 2012
As one of the largest direct response companies in the world, Thane boasts a unique business model that allows it to launch a product in 100 countries around the world in less than 100 days. With its expansive network of subsidiaries, strategic partners and worldwide distributors, the Direct...More>>
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The Reign of Thane 1 Mar, 2012
Considering the average person travels almost 40 miles on a normal day, while the typical driver spends 29 miles a day behind the wheel, it’d take a decent amount of time to make it to, say, 100 different countries around the world.
That is, unless you have Thane Intl. Inc. on your side.
As...More>>
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Housewares' Claim to Fame 1 Mar, 2012
Any old butter knife is just one among a million kitchen appliances but a butter knife wielded by, say, Paula Deen to add a few (or hundred) more cholesterol points to a dish — that is something that would catch your eye.
Endorsements from athletes or actors are nothing new to direct response,...More>>
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