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Editorial
News
Brill Keynote, Capitol Hill Visits Highlight 'DMA in DC' Event   4 Apr, 2012

Timeliness, truthful discussion and thought-provoking meetings headlined last week’s "DMA in DC"...More>>

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DRMA Spotlight: Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

A lot of big names in the direct response industry like to boast they’ve been part of the game...More>>

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DRMA News - April 2012   1 Apr, 2012

DRMA News - April 2012More>>

Article
Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

News
Small Businesses Drive Social Media – And Vice Versa   28 Mar, 2012

In contrast to a few years ago when small businesses were almost nonexistent online, entrepreneurs...More>>

News
FTC Settles Two More Cases on Marketing with Fake News Sites   28 Mar, 2012

Two more online marketers will stop using fake news websites to promote acai berry supplements and...More>>

News
Spanish-language Media Soars as Total Ad Expenditures Stagnate   28 Mar, 2012

Total advertising expenditures increased 0.8 percent in 2011 to $144 billion, according to data...More>>

News
Google Users Sue Search Engine Giant Over New Privacy Policy   28 Mar, 2012

California and New York residents have filed two separate lawsuits – eventually seeking...More>>

News
FTC Report Lays 'Do Not Track' Responsibilities on Data Brokers   28 Mar, 2012

The Federal Trade Commission (FTC) has stopped short of calling for a new "Do Not Track" law,...More>>





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