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Editorial
News
Vendor Spotlight: TTC — Call Center Personnel and Performance Drive Higher Conversion Rates    4 Apr, 2012

Direct marketers – whether they're using the Internet, DRTV, radio or newspapers – are all...More>>

News
Pinterest Could Prompt More Consumer Purchases   4 Apr, 2012

While Pinterest has been quick to gain popularity among Internet users, debate has continued over...More>>

News
Paid-Search Ads Influence Mobile's Growth   4 Apr, 2012

Mobile is expected to contribute 25 percent to total paid-search ads by the end of this year, up...More>>

News
Yahoo! Becomes the Latest to Launch a Do-Not-Track Feature   4 Apr, 2012

Starting this summer, Yahoo! users will be able to opt out of website tracking using the online...More>>

News
Brill Keynote, Capitol Hill Visits Highlight 'DMA in DC' Event   4 Apr, 2012

Timeliness, truthful discussion and thought-provoking meetings headlined last week’s "DMA in DC"...More>>

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DRMA Spotlight: Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

A lot of big names in the direct response industry like to boast they’ve been part of the game...More>>

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DRMA News - April 2012   1 Apr, 2012

DRMA News - April 2012More>>

Article
Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

News
Small Businesses Drive Social Media – And Vice Versa   28 Mar, 2012

In contrast to a few years ago when small businesses were almost nonexistent online, entrepreneurs...More>>





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