In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>

The more we can build and sustain brands, sustain products and product lines and use direct...More>>

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

Whether due to language barriers, social differences or travel inexperience, it can be too easy for...More>>

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>