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Editorial
Article
Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013

With solid results during the first three quarters of 2012, the direct response television media...More>>

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DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>

Article
CE Sells CE   1 Dec, 2012

In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...More>>

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Looking Beautiful, Feeling Beautiful    1 Dec, 2012

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

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Hitting the (Super)Highway!   1 Nov, 2012

The travel industry has fallen on tough times, really since Sept. 11, 2001. Between that tragic day...More>>

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DR Gives Positec a Big Edge   1 Nov, 2012

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>

General Info
DRMA Spotlight: Zadspace   12 Oct, 2012

DRMA Spotlight: ZadspaceMore>>

Article
Response Magazine’s 17th Annual State of the Industry Report   1 Sep, 2012

Another year down, yet many of the issues facing the direct response marketing business remain the...More>>

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Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>





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