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Editorial
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Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>

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But Wait, There's More! August 2012   1 Aug, 2012

But Wait, There's More! August 2012More>>

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All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

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Creating Community   1 Jul, 2012

Embracing interactive, customized digital tools, entertainment marketers like Nikon and Hulu are...More>>

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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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But Wait, There's More! July 2012   1 Jul, 2012

But Wait, There's More! July 2012 More>>

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Cover Story: The Deal Is in the Mail   1 Jun, 2012

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

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A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

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Hardware Market: DR Brings It for Hardware   1 May, 2012

By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are...More>>

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Cover Story: Rise and Shine!   1 May, 2012

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such...More>>





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