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Editorial
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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Hanging Around the Home   1 Mar, 2009

The country is in a recession and all households are cutting back on travel and entertainment...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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Scoring Big With DR   1 Jan, 2009

If you were watching Auburn University face the University of Alabama in the schools' annual...More>>

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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

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Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

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Re-Charging Consumer Electronics   1 Dec, 2008

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>

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DR's Getaway   1 Nov, 2008

Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>

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A New Shine for Eagle One   1 Oct, 2008

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>





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