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Editorial
Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>

Cliff Chenfeld and Craig Balsam Article
Riding a Straight Edge of Success   10 Dec, 2009

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking...More>>

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Building a ‘Better’ Real Estate Brand   23 Nov, 2009

“Because real estate as an industry is going through a transformation, the relevance of direct...More>>

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DR Jump-Starts the Automotive Industry    1 Oct, 2009

Technological, targeted marketing puts some carmakers ahead of the pack. More>>

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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Renewing Trust in the Dollar   1 Aug, 2009

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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The New Face of Beauty   1 Apr, 2009

The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>





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