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Editorial

Article Re-Charging Consumer Electronics 1 Dec, 2008 The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>
Article DR's Getaway 1 Nov, 2008 Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>
	Article Tree.com Climbs to New Heights 1 Nov, 2008 When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>
	Article A New Shine for Eagle One 1 Oct, 2008 "With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>
Article A Joint Account 1 Sep, 2008 The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>
	Article Hyundai's Super Mobile Sunday 1 Sep, 2008 The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>
Article The Added Value of Rewards 1 Aug, 2008 When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>
	Article J.G. Wentworth's Direct Response Aria 1 Aug, 2008 "I think there's a new genre of advertising - direct branding - that companies like ours are...More>>
Article The Virtual Drugstore 1 Jun, 2008 In recent years, DR marketing has become essential to all those in the industry - from small...More>>
Article Different by Design 1 May, 2008 Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>

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