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Editorial
State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

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Direct Response Goes Hollywood   1 Jul, 2011

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

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Sharing Screens   1 Jul, 2011

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>

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Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

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DR Hits the Nail on the Head   1 May, 2011

Direct response is all about empowering consumers to take purchasing decisions into their own hands...More>>

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Dove Believes in Magic   1 May, 2011

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

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Idle Hands Prove Innovative for Housewares    1 Mar, 2011

When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>





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