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Editorial

	Article Sprinting Toward Results ... Now 1 Aug, 2009 "Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>
	Article DTC Side Effects Include a Risk of State and Federal Crackdowns 1 Jun, 2009 For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>
	Article Kreg Does a Jig for DR 1 Jun, 2009 "Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>
	Article The New Face of Beauty 1 Apr, 2009 The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>
	Article Beauty's on the Inside at Sephora 1 Apr, 2009 It is no surprise that one of America's top selling beauty and personal care retailers was...More>>
Article Hanging Around the Home 1 Mar, 2009 The country is in a recession and all households are cutting back on travel and entertainment...More>>
	Article Buy.com Grows Up in a Hurry 1 Mar, 2009 Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>
Article Scoring Big With DR 1 Jan, 2009 If you were watching Auburn University face the University of Alabama in the schools' annual...More>>
	Article InterContinental Makes Customers a Priority - Worldwide 1 Jan, 2009 "The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>
Article Small Business Owners Get Intimate With Visa's New Network 1 Dec, 2008 When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

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