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Editorial
News
FTC Settles Two More Cases on Marketing with Fake News Sites   28 Mar, 2012

Two more online marketers will stop using fake news websites to promote acai berry supplements and...More>>

News
Spanish-language Media Soars as Total Ad Expenditures Stagnate   28 Mar, 2012

Total advertising expenditures increased 0.8 percent in 2011 to $144 billion, according to data...More>>

News
Google Users Sue Search Engine Giant Over New Privacy Policy   28 Mar, 2012

California and New York residents have filed two separate lawsuits – eventually seeking...More>>

News
FTC Report Lays 'Do Not Track' Responsibilities on Data Brokers   28 Mar, 2012

The Federal Trade Commission (FTC) has stopped short of calling for a new "Do Not Track" law,...More>>

News
Jackie's Journal March 28, 2012   28 Mar, 2012

Jackie's Journal March 28, 2012More>>

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DRMA Spotlights Thane International: The Reign of Thane   1 Mar, 2012

As one of the largest direct response companies in the world, Thane boasts a unique business model...More>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

Home and Housewares Show in Chicago Article
Housewares' Claim to Fame   1 Mar, 2012

Any old butter knife is just one among a million kitchen appliances but a butter knife wielded by,...More>>

Brian Kirkendall and Hoover Article
Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

Article
Repair Rather Than Replace   1 Mar, 2012

Since the onset of the Great Recession in 2008, DR agencies have been faced with one tough question...More>>





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