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Editorial
Article
Data Drivers: Customer Lifetime Value: A Roadmap to Reality   1 Jun, 2015

We used to hear about customer lifetime value (CLTV) constantly before “big data” became the...More>>

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Integrated and Regulated   1 Jun, 2015

Going direct to consumers or, as they call it, “DTC,” has become the name of the game for...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Web Exclusive: The Fact That We Can Doesn’t Mean We Should   1 Jun, 2015

I love the creative ingenuity and intellectual curiosity behind the idea of connecting online...More>>

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Retooling Hardware   1 May, 2015

Hardware giant Briggs & Stratton hit the road this spring, loading up its trailer with nine new...More>>

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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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DRMA Spotlight: Processing the Right Answers for Clients   1 Mar, 2015

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>

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Moving Housewares    1 Mar, 2015

Well, it happened again — this time in an even more impressive manner. The International...More>>

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Ensuring Customer Happiness   1 Feb, 2015

When Keith Boswell looks at the digital marketing projects that Perceptint managed in 2014, one of...More>>

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>





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