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Editorial
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DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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Animal Pharm   1 Jun, 2014

Of all the existing categories that marketers toil in, perhaps none requires more regulatory...More>>

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Finding the 'Magic'   1 Jun, 2014

“As someone who has been in the business for more than 40 years and been in almost every...More>>

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Hardware is Happening   1 May, 2014

Last year’s National Hardware Show saw a 16-percent increase in attendance. And the recent event...More>>

High Pressure, High Flow Article
High Pressure, High Flow   1 May, 2014

“Briggs & Stratton and our retail partners — we appreciate the value direct response can bring...More>>

DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>

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Response Advisors Forum: An Old Foe Becomes a Best Friend   1 Apr, 2014

With retail distribution becoming a necessary goal for traditional direct response marketers —...More>>

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Searching for the Fountain of Youth    1 Apr, 2014

A stalwart in direct response marketing, the beauty and personal care category didn’t disappoint...More>>





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