Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



The Voice
blank Article
Google’s ‘Free Trial’ Advertisement Not a Binding Offer   4 Jun, 2013

When can an advertisement be considered a binding offer? The U.S. District Court of Northern...More>>

blank Article
Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013

Most marketers that sell products or services that either automatically renew or are delivered on a...More>>

blank Article
FTC Seeks to Cramp ‘Mobile Cramming’   7 May, 2013

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>>

blank Article
FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target   7 May, 2013

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

blank Article
Product Demonstrations Deliver Reward … and Risk   7 May, 2013

Every marketer knows that nothing drives sales like showing the product in action. Product...More>>

blank Article
‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising   16 Apr, 2013

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>

blank Article
Social Network Path Penalized $800K by FTC for Consumer Privacy Violations   16 Apr, 2013

Path is the operator of a social networking service similar to Facebook that allows users through a...More>>

blank Article
Anything You Can Clean, I Can Clean Better   16 Apr, 2013

Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>>

blank Article
Nutrisystem Defeats Class Certification   16 Apr, 2013

The direct response marketing industry has long been a huge target of consumer class action...More>>

blank Article
Retailers Must Beware Non-Specific Claims on Displays   12 Mar, 2013

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals