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The Voice
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FTC Cracks Down on Free Gift Card Offers   12 Mar, 2013

Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’   12 Mar, 2013

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>

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FTC, POM Wonderful Battle Continues   5 Feb, 2013

The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the...More>>

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What Advertisers Need to Know About App Privacy   5 Feb, 2013

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...More>>

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Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’   5 Feb, 2013

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it,...More>>

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Tempur-Pedic Trademark Complaint Still Alive in Lanham Act Case   8 Jan, 2013

As regular readers of the DRMA Voice are by now likely aware, it is easier to assert a claim under...More>>

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America’s Kids Get More ‘Privacy’ for Christmas   8 Jan, 2013

Children found something in their stockings this Christmas they probably hadn’t asked for and...More>>

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‘Gift With Purchase’ Offers Are No Child’s Play   8 Jan, 2013

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>>

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Return One, Keep One for Free   8 Jan, 2013

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

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FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz   4 Dec, 2012

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>





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