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The Voice
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FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

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FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer   8 Sep, 2011

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

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To Tweet or Not to Tweet? That Is the Question   2 Aug, 2011

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

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Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies   1 Aug, 2011

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

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FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters   1 Aug, 2011

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>

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FTC Now Demands 'Unconditional Surrender' in Settlements   1 Aug, 2011

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>

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Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity   1 Aug, 2011

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

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The Key Elements of an Endorsement Agreement   11 Jul, 2011

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

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Say Hello to America's New Consumer Financial Cop   11 Jul, 2011

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

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Finally, Some Good News on the Class Action Front   11 Jul, 2011

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>





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