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Comparing FTC Treatment of Small Businesses vs. Large Corporations   4 Oct, 2011

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>

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National Online Privacy Law a 'When,' Not an 'If'   4 Oct, 2011

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

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FTC Brings First Mobile Apps Case   8 Sep, 2011

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

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'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges   8 Sep, 2011

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

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Safe Harbors Under the Children's Online Privacy Protection Rule   8 Sep, 2011

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

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FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

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FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer   8 Sep, 2011

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

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To Tweet or Not to Tweet? That Is the Question   2 Aug, 2011

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

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Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies   1 Aug, 2011

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

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FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters   1 Aug, 2011

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>





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