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The Voice
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In Big Win for Business, Supreme Court Upholds Mandatory Arbitration   7 Feb, 2012

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but...More>>

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Know the Rules Before Working With Non-Profits   10 Jan, 2012

For-profit marketers and charitable organizations increasingly work together, and these...More>>

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Exposing Naked Juice   10 Jan, 2012

Is your product labeled or advertised as "All Natural" or some variation thereof? Determining...More>>

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Will the New CFPB Even Crawl?   10 Jan, 2012

Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the...More>>

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FTC Wins Round 3 in Lane Labs Battle   10 Jan, 2012

The Federal Trade Commission (FTC) has won a third and decisive round in its ongoing battle with...More>>

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What the FTC's Facebook Privacy Settlement Means for Marketers   6 Dec, 2011

The Federal Trade Commission (FTC) recently announced a major settlement with Facebook resolving...More>>

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Nutella Case Another Example of California's Tough Class Action Laws   6 Dec, 2011

As discussed in previous DRMA Voice articles, California has become a battleground state for...More>>

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FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims   6 Dec, 2011

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...More>>

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While Congress Takes Time Out on Internet Privacy, FTC Tackles the 'Four Horsemen'   6 Dec, 2011

While the 2012 election is likely to stall congressional momentum on online privacy legislation, it...More>>

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Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too   8 Nov, 2011

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response...More>>





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