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The Voice
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Legislating Through Litigation: Why ROSCA Suddenly Matters   3 Mar, 2015

Frequently, the Federal Trade Commission (FTC) announces enforcement initiatives it seeks to...More>>

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Is There Now a ‘Good Faith’ Defense Under the TCPA?   3 Mar, 2015

In “Living Vicariously — and Dangerously — under the TCPA” (DRMA Voice, March 2014) I...More>>

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E-Cigarettes Come Under Increasing Fire   10 Feb, 2015

As the popularity of e-cigarettes has substantially increased during the past few years, the...More>>

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Paid Search Terms: Do You Need FTC Substantiation for Them?   10 Feb, 2015

By now, readers of this column know that if they run an ad that states that their product causes...More>>

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FTC Commissioners Fight Over Free Speech and Dr. Oz, as Court Settles RCT Debate   10 Feb, 2015

As the court was rocking the FTC landscape by overruling the Democratic majority that had favored...More>>

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D.C. Court of Appeals Strikes Down FTC’s Blanket ‘2-Clinical-Study’ Substantiation Requirement   10 Feb, 2015

On Jan. 30, the U.S. Court of Appeals for the District of Columbia Circuit issued its long-awaited...More>>

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The New Year’s the Time to Think About Carbs — or, at Least, the CARB Survey   13 Jan, 2015

If you are unsure whether your products are subject to the California Air Resources Board’s...More>>

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FTC Commissioners Remain Divided on Health Claim Substantiation   13 Jan, 2015

While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that...More>>

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The Top 3 Ways Merchants Can Screw Up Accounts   13 Jan, 2015

With the New Year underway, taking the time to reassess your business practices and eliminate risky...More>>

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Think Before You ‘BOGO’   13 Jan, 2015

One of the most effective DM marketing tools is the “buy one, get one” or “BOGO” offer....More>>





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