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The Voice
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Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013

Most marketers that sell products or services that either automatically renew or are delivered on a...More>>

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FTC Seeks to Cramp ‘Mobile Cramming’   7 May, 2013

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>>

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FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target   7 May, 2013

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

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Product Demonstrations Deliver Reward … and Risk   7 May, 2013

Every marketer knows that nothing drives sales like showing the product in action. Product...More>>

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising   16 Apr, 2013

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>

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Social Network Path Penalized $800K by FTC for Consumer Privacy Violations   16 Apr, 2013

Path is the operator of a social networking service similar to Facebook that allows users through a...More>>

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Anything You Can Clean, I Can Clean Better   16 Apr, 2013

Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>>

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Nutrisystem Defeats Class Certification   16 Apr, 2013

The direct response marketing industry has long been a huge target of consumer class action...More>>

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Retailers Must Beware Non-Specific Claims on Displays   12 Mar, 2013

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>

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Why So Negative on Negative Option?   12 Mar, 2013

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>>





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