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Spotlight
Broadcast Article
DRMA Spotlight: Putting DR to the Test   1 Apr, 2011

Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight...More>>

Thrill Logistics Article
DRMA Spotlight: Looking Outside the Box   1 Mar, 2011

“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>>

Dial800 Article
DRMA Spotlight: Business by the Numbers   1 Feb, 2011

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>

Article
DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage   8 Apr, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
DRMA Marketer of the Year Spotlight: HAAN Steams Into the Spotlight   4 Mar, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
DRMA Marketer of the Year Spotlight: Tristar Turns to ‘Talkmercials,’ Supports Ovarian Cancer Research   2 Feb, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
DRMA Marketer of the Year Spotlight: BJ Global Looks to Expand on Kymaro Success   14 Jan, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
Marketer of the Year Spotlight: Thane Direct Continues to Expand Worldwide Power   1 Dec, 2009

In its October issue, Response announced and spotlighted the three finalists and winner of the...More>>





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