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Spotlight
Koeppel Direct Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   16 Aug, 2011

The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>

Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

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DRMA Spotlight: Going for Gold   1 Jun, 2011

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

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DRMA Spotlight: Icon Media Direct — Passion Meets Partnership   1 May, 2011

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>

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DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation   1 May, 2011

Sales Portal offers call centers and marketers a buffet of performance-based options to maximize...More>>

Broadcast Article
DRMA Spotlight: Putting DR to the Test   1 Apr, 2011

Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight...More>>

Thrill Logistics Article
DRMA Spotlight: Looking Outside the Box   1 Mar, 2011

“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>>

Dial800 Article
DRMA Spotlight: Business by the Numbers   1 Feb, 2011

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>

Article
DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage   8 Apr, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
DRMA Marketer of the Year Spotlight: HAAN Steams Into the Spotlight   4 Mar, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>





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