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Commonly Encountered Issues in Direct Response Industry Contracts   27 Feb, 2011

The five most important contract-drafting issues that come up regularly during the course of...More>>

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Congress Intercepts 'Data Pass'   27 Feb, 2011

If you've been passing your Internet customers' accounts to other online merchants, you've just...More>>

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Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?   27 Feb, 2011

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...More>>

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Substantiating Health and Weight Loss Claims: Has the FTC Moved to a New Standard?   27 Feb, 2011

The Federal Trade Commission's (FTC) recently issued consent orders against Iovate, Nestle and...More>>

Jeffrey D. Knowles and Thomas Cohn Article
An Inconvenient Truth: Ad Agencies, Affiliates and Ad Networks Are All Subject to the FTC Act   28 Jan, 2011

It is easy to overlook the Federal Trade Commission’s (FTC) interest in affiliate marketing among...More>>

Linda A. Goldstein Article
The Risks and Rewards of Affiliate Marketing   27 Jan, 2011

The use of affiliate marketers is an effective way for marketers to generate online traffic and new...More>>

Jeffrey Richter and Cathy Polisito Article
Results May No Longer Vary - Say it Ain't So!   27 Jan, 2011

The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...More>>

William I. Rothbard Article
FTC Proposes "Do Not Track" for Online Privacy   27 Jan, 2011

The Federal Trade Commission's (FTC) much-awaited preliminary staff report on Internet privacy...More>>

Gregory J. Sater Article
Class-Action Lawyers Are Often a Forgotten Lion   27 Jan, 2011

As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission...More>>

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