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What's in a Name? How to Pick a Good Product Name   9 May, 2011

Picking a good name is extremely important. If you pick one the public doesn't like, your product...More>>

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Telemarketers Beware: The EBR Exemption Is Narrower Than You Think   9 May, 2011

Direct response marketers are continually looking for ways to take advantage of the Existing...More>>

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FTC Picks Low-Hanging Fruit, Smacks Down Acai Affiliate Marketers   9 May, 2011

On April 19, the Federal Trade Commission (FTC) moved to stop operators of websites from making...More>>

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Is Groupon an Option?   9 May, 2011

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...More>>

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The BBB and NARC – Advertising Watchdogs: Bark or Bite?   5 Apr, 2011

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...More>>

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California: The False Advertising Class Action State   5 Apr, 2011

Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...More>>

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FTC Action Highlights Importance of Mobile Marketing Compliance   5 Apr, 2011

The Federal Trade Commission's (FTC) move last month to freeze the assets of a marketer alleged to...More>>

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California 'Opts in' on Negative Option   5 Apr, 2011

Not to be outdone by federal policymakers on the "hot button" regulatory issues of the day,...More>>

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Behavioral Advertising Faces New Challenges   5 Apr, 2011

As direct response marketers migrate increasingly to the Internet, it is important to be aware of...More>>

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SaferProducts.Gov Raises Regulatory and Product Liability Exposure for Marketers and Manufactures    27 Feb, 2011

Almost all marketers struggle with the implications of online rating websites, such as>>

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