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Say Hello to America's New Consumer Financial Cop   11 Jul, 2011

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

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Finally, Some Good News on the Class Action Front   11 Jul, 2011

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

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FTC Takes Aim at Consumer Testimonialists   11 Jul, 2011

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

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Historic Change to Domain Name System has Broad Implications for Brands   11 Jul, 2011

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>

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Pay Phony Product Reviewers First, Then Pay FTC Later   6 Jun, 2011

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade...More>>

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Keeping Track of 'Do Not Track'   6 Jun, 2011

It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...More>>

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FTC Brings First Action Against Text Message SPAM   6 Jun, 2011

As direct response marketers begin to experiment with mobile marketing, they should be mindful of...More>>

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New Dietary Ingredient Guidance Set to Transform the U.S. Supplement Industry   6 Jun, 2011

This summer, the Food and Drug Administration (FDA) is expected to issue its much-anticipated "new...More>>

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Dot Com Disclosures Redux   6 Jun, 2011

These days, everyone sells products from their websites, but how many websites would pass muster...More>>

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California High Court to Retailers: 'No Trespassing' in 90210   10 May, 2011

Other than perhaps the last time you watched "90210" (if ever), when did you last think your ZIP...More>>





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