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DRMA News - May 2012 1 May, 2012
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DRMA News - February 2012 1 Feb, 2012
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DRMA News - December 2011 1 Dec, 2011
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DRMA News — November 2011 1 Nov, 2011
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Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising 4 Oct, 2011
In a well-reasoned decision that should please advertisers everywhere, a federal district court judge in California has thrown out a class action case filed against Epson in which the plaintiffs had alleged that Epson should pay them millions of dollars in damages because its inkjet printers...More>>
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DRMA News 1 Sep, 2011
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DRMA News - August Issue 2011 1 Aug, 2011
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The Key Elements of an Endorsement Agreement 11 Jul, 2011
The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in Advertising" set forth numerous rules for endorsements by experts and celebrities. The Guides do not have the force of law; rather, they offer interpretive guidance on the types of advertisements...More>>
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Say Hello to America's New Consumer Financial Cop 11 Jul, 2011
On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day, the Consumer Financial Protection Bureau (CFPB), a pet project of President Obama’s consumer finance czar, Elizabeth Warren, comes into being, charged with preventing fraud and abuse in the...More>>
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Finally, Some Good News on the Class Action Front 11 Jul, 2011
Those of us who live in the legal trenches of direct response advertising litigation, and who fret about the proliferation of class actions against our clients, were closely following the Dukes v. Wal-Mart case, which was finally decided by the U.S. Supreme Court this past month. More>>
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