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DRMA Spotlight: More Than Just a Pretty Number 1 Feb, 2012
Age may just be a number, but the right number could add ages to your company’s success — and that’s something the people behind Dial800 have known for more than two decades. Click the headline above to read more, or the link below to view the DRMA Spotlight video.More>>
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Article
DRMA Spotlight: ‘Building Brand’ the Right Way 1 Nov, 2011
DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>
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Marketer of the Year: Hearthware Cooks Up a Big Victory 1 Oct, 2011
Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance (DRMA),” says David Choi, manager of sales and marketing for Libertyville, Ill.-based Hearthware Inc., the winner of the third annual DRMA Marketer of the Year Award. “We are grateful to our retail...More>>
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General Info
DRMA 2011 Marketer of the Year Intro Video 19 Sep, 2011
DRMA 2011 Marketer of the Year Intro VideoMore>>
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Article
Field Reports - August 2011 Issue 1 Aug, 2011
Field Reports - August 2011 IssueMore>>
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Your Baby Can Earns Marketer of the Year Award 18 Oct, 2010
Denise Kovac believes a product that educates and empowers children prompts great work from those involved and great response from consumers, while BJ Global Direct's beauty brand and FitnessIQ's ubiquitous Shake Weight also 'wow' voters.More>>
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Article
Editor's Note: Marketer of the Year Honor Becomes the Industry Standard 18 Oct, 2010
So began the promotional push in May for the crowning of the second annual Direct Response Marketing Alliance (DRMA) Marketer of the Year. After hosting nearly 800 DR industry executives for the inaugural event in 2009, the hopes here were very high that the 2010 MoY (as we call it in the halls of...More>>
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Article
DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage 8 Apr, 2010
In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the inaugural Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. In the November 2009 issue, we began spotlighting the other seven top nominees in a monthly section. This month, we...More>>
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Article
DRMA Marketer of the Year Spotlight: HAAN Steams Into the Spotlight 4 Mar, 2010
In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the inaugural Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. In the November 2009 issue, we began spotlighting the other seven top nominees in a monthly section. This month, we...More>>
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Article
DRMA Marketer of the Year Spotlight: Tristar Turns to ‘Talkmercials,’ Supports Ovarian Cancer Research 2 Feb, 2010
In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the inaugural Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. In the November 2009 issue, we began spotlighting the other seven top nominees in a monthly section. This month, we...More>>
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