Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


blank Article
Vicks’ Vitamin C Products Avert False Advertising Claims Judgment   4 Feb, 2014

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>

blank Article
Xbox and Machinima: Another Reminder to Disclose All Material Connections   4 Feb, 2014

The blogosphere was abuzz last week, chattering about a “native advertising blunder” allegedly...More>>

News
Celebrate St. Patrick’s Day at the DRMA Chicago Reception    29 Jan, 2014

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...More>>

File
DRMA Chicago Reception header   20 Jan, 2014

DRMA Chicago Reception headerMore>>

blank Article
FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang   14 Jan, 2014

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced...More>>

blank Article
Chipotle Case Gives Hope Against Class Actions   14 Jan, 2014

As faithful readers of this column know, the scourge of marketers these days is the...More>>

blank Article
Cy Pres Component of Proposed Class Settlement Derails Approval    14 Jan, 2014

Your company gets sued for unfair competition, violations of consumer protection statutes, breach...More>>

blank Article
FTC Cracks Down on Weight-Loss Provisions, Again   14 Jan, 2014

January is traditionally a big month for weight-loss advertising as consumers set out to make good...More>>

blank Article
DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>

General Info
DRMA Member of the Year Winner   18 Dec, 2013

DRMA Member of the Year WinnerMore>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals