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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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California’s Sherman Law Partially Preempts Fed NLEA Statutes   5 Nov, 2013

In 1990, the U.S. Congress amended the Food, Drug and Cosmetics Act (FDCA) by passing the Nutrition...More>>

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California Class Action Against Skype Arises From ‘Fine Print’   5 Nov, 2013

A class action against Skype Inc. that had been dismissed previously by a trial judge has been...More>>

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Affinion Settles With 46 States for More Than $30 Million   5 Nov, 2013

This past month, Affinion Group Inc. and its subsidiaries, Triligeiant and Web Loyalty, reached an...More>>

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S.O.S. to SMS: Are You Still Alive?   5 Nov, 2013

Unless you’ve been on an extended overseas vacation, you’ve probably heard about the stringent...More>>

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DRMA Spotlight: Staying a Step Ahead   1 Nov, 2013

In May, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on the InterMedia Group...More>>

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Is the Disclaimer Going the Way of 8-Track Tapes?   8 Oct, 2013

The Federal Trade Commission’s (FTC) recent revision of the Dot-com Disclosure guidance certainly...More>>

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The FTC Goes ‘Native’   8 Oct, 2013

Unless the government is still shut down, the Federal Trade Commission (FTC) plans to go...More>>

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Online Ad Campaign Held to be False Advertising   8 Oct, 2013

General Steel Corp. filed a lawsuit in a U.S. District Court in Colorado against its competitor,...More>>

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Fake Online Reviews Draw Fines in New York   8 Oct, 2013

The Attorney General of New York is the latest regulator to weigh in on fake online reviews....More>>

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Winter Bash Wufoo header   7 Oct, 2013

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