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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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FTC Settlements: ‘Ability to Pay,’ as Amended (or Repealed?)   8 Apr, 2014

For anyone who reads this column or otherwise has followed the Federal Trade Commission (FTC) under...More>>

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DRMA Spotlight: 'Commerce With a Conscience'   1 Apr, 2014

Higher Power Marketing is a Phoenix-based per-inquiry (PI) advertising agency and Direct Response...More>>

DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>

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DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

DRMA Spotlight: Growing Smiles on Customers’ Faces VideoMore>>

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Trader Joe’s Settles ‘All Natural’ Class Action Challenge   4 Mar, 2014

In another sign that private plaintiffs continue to pursue consumer-oriented claims that regulatory...More>>

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Apple Settles With FTC for $32.5 Million   4 Mar, 2014

Last month, the Federal Trade Commission (FTC) announced a major settlement with Apple stemming...More>>

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Living Vicariously — and Dangerously — Under the TCPA   4 Mar, 2014

The legal landscape of the Telephone Consumer Protection Act (TCPA), both before and after the...More>>

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Tax Plans’ New Math Is Bad News for Marketers   4 Mar, 2014

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...More>>

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Higher Power Marketing White Paper — Generating $11.3M in Sales   5 Feb, 2014

Higher Power Marketing White Paper — Generating $11.3M in SalesMore>>

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Vicks’ Vitamin C Products Avert False Advertising Claims Judgment   4 Feb, 2014

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>





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