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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Unsolicited Fax Case May Have Skirted TCPA Rules   10 Sep, 2013

In October 2009, The RTC Group sent an unsolicited facsimile (fax) to Addison Automatics inviting...More>>

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The Resurgence of the ‘White Coat Rule’   10 Sep, 2013

The use of doctors and other health professionals to endorse dietary supplements is a staple in the...More>>

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FTC Flunks First Court Test of ‘Biz-Op’ Rule   10 Sep, 2013

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big...More>>

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Who’s ‘The Best’? The Legal Parameters of Puffery   10 Sep, 2013

People often say something is “just puffery” without really knowing the legal parameters of...More>>

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I.Predictus Takes the Gamble Out of Media   1 Sep, 2013

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...More>>

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DRMA White Papers and Case Studies wufoo header   22 Aug, 2013

DRMA White Papers and Case Studies wufoo headerMore>>

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TEST - 2013 DRMA Marketer of the Year   12 Aug, 2013

TEST - 2013 DRMA Marketer of the YearMore>>

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2013 DRMA MOY Nominee - Positec USA   12 Aug, 2013

2013 DRMA Marketer of the Year Nominee - Positec USAMore>>

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2013 DRMA MOY Nominee - Murad   12 Aug, 2013

2013 DRMA Marketer of the Year Nominee - MuradMore>>

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2013 DRMA MOY Nominee - Bosley   11 Aug, 2013

2013 Marketer of the Year Nominee - BosleyMore>>





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