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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang   14 Jan, 2014

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced...More>>

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Chipotle Case Gives Hope Against Class Actions   14 Jan, 2014

As faithful readers of this column know, the scourge of marketers these days is the...More>>

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Cy Pres Component of Proposed Class Settlement Derails Approval    14 Jan, 2014

Your company gets sued for unfair competition, violations of consumer protection statutes, breach...More>>

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FTC Cracks Down on Weight-Loss Provisions, Again   14 Jan, 2014

January is traditionally a big month for weight-loss advertising as consumers set out to make good...More>>

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DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>

General Info
DRMA Member of the Year Winner   18 Dec, 2013

DRMA Member of the Year WinnerMore>>

General Info
DRMA Spotlight: Applied Perceptions Dec 2013   16 Dec, 2013

DRMA Spotlight: Applied Perceptions Dec 2013More>>

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The Perils of Undisclosed Call Recording in California   3 Dec, 2013

In line with the law in most states and best practice in the industry, most direct response...More>>

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Trader Joe’s vs. Pirate Joe’s: Canadian Grocer Slips From Trademark Act   3 Dec, 2013

Trademark infringement and false advertising claims under the Lanham Act, also commonly referred to...More>>

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California Takes the Lead – Again – in Online Privacy   3 Dec, 2013

It is often said that as California does, the rest of the country follows. Nowhere is this truer...More>>





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