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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Watch Your Back End   8 Jul, 2014

Many marketers would like to believe that their only concerns are the number of orders coming in,...More>>

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Piercing the Corporate Veil   8 Jul, 2014

As an Orange County attorney, the drive up to the San Fernando Valley to take and defend three days...More>>

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Inability to Allege Economic Injury Dooms Class Action   8 Jul, 2014

In another blow to plaintiffs seeking to escape the impact of Proposition 64 and its requirement...More>>

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Does the FTC Have Legal Authority Over Affiliate Networks?   8 Jul, 2014

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks...More>>

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DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...More>>

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Wufoo Chicago Reception 2015   24 Jun, 2014

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Wufoo Winter Bash 2014   24 Jun, 2014

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Deceptive Drug Marketing Claims Barred by California’s Safe Harbor Doctrine   3 Jun, 2014

In the case of In re: Celexa and Lexapro Marketing and Sales Practice Litigation, the plaintiffs...More>>

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The Independent Contractor Dilemma   3 Jun, 2014

Hiring an independent contractor (IC) rather than an employee can have several benefits for a...More>>

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FTC Seeks More Control Over Data Brokers   3 Jun, 2014

Consumer privacy and data security continues to be a top priority for the Federal Trade Commission...More>>





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