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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Trader Joe’s Settles ‘All Natural’ Class Action Challenge   4 Mar, 2014

In another sign that private plaintiffs continue to pursue consumer-oriented claims that regulatory...More>>

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Apple Settles With FTC for $32.5 Million   4 Mar, 2014

Last month, the Federal Trade Commission (FTC) announced a major settlement with Apple stemming...More>>

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Living Vicariously — and Dangerously — Under the TCPA   4 Mar, 2014

The legal landscape of the Telephone Consumer Protection Act (TCPA), both before and after the...More>>

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Tax Plans’ New Math Is Bad News for Marketers   4 Mar, 2014

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...More>>

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Higher Power Marketing White Paper — Generating $11.3M in Sales   5 Feb, 2014

Higher Power Marketing White Paper — Generating $11.3M in SalesMore>>

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Vicks’ Vitamin C Products Avert False Advertising Claims Judgment   4 Feb, 2014

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>

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Xbox and Machinima: Another Reminder to Disclose All Material Connections   4 Feb, 2014

The blogosphere was abuzz last week, chattering about a “native advertising blunder” allegedly...More>>

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Celebrate St. Patrick’s Day at the DRMA Chicago Reception    29 Jan, 2014

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...More>>

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DRMA Chicago Reception header   20 Jan, 2014

DRMA Chicago Reception headerMore>>

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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang   14 Jan, 2014

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced...More>>





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