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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

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Commonly Encountered Issues in Direct Response Industry Contracts   27 Feb, 2011

The five most important contract-drafting issues that come up regularly during the course of...More>>

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Congress Intercepts 'Data Pass'   27 Feb, 2011

If you've been passing your Internet customers' accounts to other online merchants, you've just...More>>

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Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?   27 Feb, 2011

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...More>>

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Substantiating Health and Weight Loss Claims: Has the FTC Moved to a New Standard?   27 Feb, 2011

The Federal Trade Commission's (FTC) recently issued consent orders against Iovate, Nestle and...More>>

General Info
DRMA Spotlight: Dial 800    18 Feb, 2011

DRMA Spotlight: Dial 800 More>>

DRMA Membership Form    16 Feb, 2011

DRMA Membership Form More>>

DRMA News   1 Feb, 2011

DRMA News - February 2011More>>

Dial800 Article
DRMA Spotlight: Business by the Numbers   1 Feb, 2011

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>

Jeffrey D. Knowles and Thomas Cohn Article
An Inconvenient Truth: Ad Agencies, Affiliates and Ad Networks Are All Subject to the FTC Act   28 Jan, 2011

It is easy to overlook the Federal Trade Commission’s (FTC) interest in affiliate marketing among...More>>

Linda A. Goldstein Article
The Risks and Rewards of Affiliate Marketing   27 Jan, 2011

The use of affiliate marketers is an effective way for marketers to generate online traffic and new...More>>

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