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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

General Info
DRMA Spotlight: Dial 800    18 Feb, 2011

DRMA Spotlight: Dial 800 More>>

DRMA Membership Form    16 Feb, 2011

DRMA Membership Form More>>

DRMA News   1 Feb, 2011

DRMA News - February 2011More>>

Dial800 Article
DRMA Spotlight: Business by the Numbers   1 Feb, 2011

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>

Jeffrey D. Knowles and Thomas Cohn Article
An Inconvenient Truth: Ad Agencies, Affiliates and Ad Networks Are All Subject to the FTC Act   28 Jan, 2011

It is easy to overlook the Federal Trade Commission’s (FTC) interest in affiliate marketing among...More>>

Linda A. Goldstein Article
The Risks and Rewards of Affiliate Marketing   27 Jan, 2011

The use of affiliate marketers is an effective way for marketers to generate online traffic and new...More>>

Jeffrey Richter and Cathy Polisito Article
Results May No Longer Vary - Say it Ain't So!   27 Jan, 2011

The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...More>>

William I. Rothbard Article
FTC Proposes "Do Not Track" for Online Privacy   27 Jan, 2011

The Federal Trade Commission's (FTC) much-awaited preliminary staff report on Internet privacy...More>>

Gregory J. Sater Article
Class-Action Lawyers Are Often a Forgotten Lion   27 Jan, 2011

As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission...More>>

The DRMA Voice Footer   21 Jan, 2011

The DRMA Voice NL FooterMore>>

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