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Broadcast Article
DRMA Spotlight: Putting DR to the Test   1 Apr, 2011

Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight...More>>

DRMA News   1 Apr, 2011

DRMA News - April 2011More>>

General Info
Welcome to Response Magazine   2 Mar, 2011

Welcome to Response Magazine portal page.More>>

DRMA News   1 Mar, 2011

DRMA NewsMore>>

Thrill Logistics Article
DRMA Spotlight: Looking Outside the Box   1 Mar, 2011

“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>>

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SaferProducts.Gov Raises Regulatory and Product Liability Exposure for Marketers and Manufactures    27 Feb, 2011

Almost all marketers struggle with the implications of online rating websites, such as>>

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Commonly Encountered Issues in Direct Response Industry Contracts   27 Feb, 2011

The five most important contract-drafting issues that come up regularly during the course of...More>>

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Congress Intercepts 'Data Pass'   27 Feb, 2011

If you've been passing your Internet customers' accounts to other online merchants, you've just...More>>

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Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?   27 Feb, 2011

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...More>>

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Substantiating Health and Weight Loss Claims: Has the FTC Moved to a New Standard?   27 Feb, 2011

The Federal Trade Commission's (FTC) recently issued consent orders against Iovate, Nestle and...More>>

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